Thursday, January 26, 2012
Online Ad Spending to Surpass Print for First Time in 2012 [STUDY]
Intersting trend that digital Marketers look forward to...
http://mashable.com/2012/01/19/online-advertising-surpasses-print-2012/?WT.mc_id=obinsite
Labels:
advertisement,
digital,
internet,
marketing,
New Media,
ROI,
Social Media,
trends 2012,
web
How Google’s Social Search Shift Will Impact Your Brand’s SEO
Ingteresting read on why you should have a google+ brand page
http://mashable.com/2012/01/13/google-search-plus-your-world-seo/
Labels:
advertisement,
Branding,
google+,
marketing,
New Media,
Social Media
How Fastrack's digital campaign for Tees is trying to build a new brand
Intersting case study on how Digital as a Medium is gaining ground over traditional medium. ATL/Radio is being used to support the Digital Campaign than vice versa in most cases these days.
http://economictimes.indiatimes.com/features/brand-equity/how-fastracks-digital-campaign-for-tees-is-trying-to-build-a-new-brand/articleshow/11619158.cms?curpg=1
http://economictimes.indiatimes.com/features/brand-equity/how-fastracks-digital-campaign-for-tees-is-trying-to-build-a-new-brand/articleshow/11619158.cms?curpg=1
Labels:
Branding,
case studies,
digital,
marketing,
Social Media
Friday, January 20, 2012
Saturday, January 14, 2012
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