Saturday, December 22, 2012
Monday, February 27, 2012
Thursday, February 23, 2012
Great Data Mining
Interesting post on how companies use your information to market better. Some people may think its invasion of privacy, however I believe its 2 sides of the same coin..better deal vs privacy for customers... data mining vs new age marketing for companies.
http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/
Thursday, January 26, 2012
Online Ad Spending to Surpass Print for First Time in 2012 [STUDY]
Intersting trend that digital Marketers look forward to...
http://mashable.com/2012/01/19/online-advertising-surpasses-print-2012/?WT.mc_id=obinsite
Labels:
advertisement,
digital,
internet,
marketing,
New Media,
ROI,
Social Media,
trends 2012,
web
How Google’s Social Search Shift Will Impact Your Brand’s SEO
Ingteresting read on why you should have a google+ brand page
http://mashable.com/2012/01/13/google-search-plus-your-world-seo/
Labels:
advertisement,
Branding,
google+,
marketing,
New Media,
Social Media
How Fastrack's digital campaign for Tees is trying to build a new brand
Intersting case study on how Digital as a Medium is gaining ground over traditional medium. ATL/Radio is being used to support the Digital Campaign than vice versa in most cases these days.
http://economictimes.indiatimes.com/features/brand-equity/how-fastracks-digital-campaign-for-tees-is-trying-to-build-a-new-brand/articleshow/11619158.cms?curpg=1
http://economictimes.indiatimes.com/features/brand-equity/how-fastracks-digital-campaign-for-tees-is-trying-to-build-a-new-brand/articleshow/11619158.cms?curpg=1
Labels:
Branding,
case studies,
digital,
marketing,
Social Media
Friday, January 20, 2012
Saturday, January 14, 2012
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